By Iorwuese Tyopev
Great brands often start small. On May 8, 1886, Dr John Pemberton served the world’s first Coca-Cola at Jacobs’ Pharmacy in Atlanta, Georgia, USA. From that one iconic drink, Coca-Cola evolved into a total beverage company. More than 2.1 billion servings of Coca-Cola drinks are enjoyed in more than 200 countries and territories each day.
So, why is Coca-Cola so Successful? Few companies can boast the tremendous success and growth that The Coca-Cola Company has enjoyed for over 135 years. This accomplishment can be attributed to industry-leading advertising, innovation of their products, and delivering a positive brand message.
Like Pemberton, Madam Aver began her journey with a simple Mama-put at Tipper Park, Wurukum, Makurdi in 2003. Through vision, consistency, and hard work, that humble beginning has evolved into AVER Restaurant – a modern, high-end brand that serves quality Nigerian and international cuisine.
Just like Coca-Cola carved out a niche and built global relevance, AVER Restaurant has successfully positioned itself as a distinct hospitality brand, catering to the needs of a specific and loyal clientele.
On Friday, December 12, 2025, AVER Restaurant commissioned a newly built modern edifice, marking another major milestone in its growth story.
Congratulations to the enterprising Aver Fakaa (née Angya) on this uncommon achievement. This is a powerful reminder that with discipline and vision, indigenous businesses can grow, scale, and endure.
As the brand grows, the next frontier is sustainability, structure, and generational continuity, laying the foundation for even greater impact and future expansion.
May God continue to bless the work of your hands.
— Iorwuese Tyopev is a Business Development Service Provider and writes from Falvey Consulting Limited
